Noida

Noida, short for the New Okhla Industrial Development Authority, is a city in India under the management of the New Okhla Industrial Development Authority (also called NOIDA). Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida Day". It was set up as part of an urbanization thrust during the controversial Emergency period (1975–1977). The city was created under the UP Industrial Area Development Act.The city has the highest per capita income in the whole National Capital Region. As per provisional reports of Census India, population of Noida in 2011 is 642,381; of which male and female are 352,577 and 289,804 respectively. 

Noida is located in Gautam Buddh Nagar district of Uttar Pradesh state. The district's administrative headquarters are in the nearby town of Greater Noida. However, the district's highest government official, the District Magistrate (DM), resides in Noida. The city is a part of the Noida Vidhan Sabha (state assembly) constituency and Gautam Buddh Nagar Lok Sabha (parliamentary) constituency.

Geography

Noida is located in Gautam Buddh Nagar district of Uttar Pradesh state India. Noida is about 20 kilometres (12 mi) southeast of New Delhi, 20 kilometres (12 mi) northwest of the district headquarters, Greater Noida and 457 kilometres (284 mi) northwest of the state capital, Lucknow. It is bound on the west and south-west by the Yamuna River, on the north and north-west by the city of Delhi, on the north-east by the cities of Delhi and Ghaziabad, India and on the north-east, east and south-east by the Hindon River. Noida falls under the catchment area of the Yamuna river, and is located on the old river bed. The soil is rich and loamy.The city is also famous for its wide roads, excellent maintenance and modern lifestyle.

Infrastructure

Noida stands at 17th place when it comes to cleanliness of a city in India; by comparison, Gurgaon and Faridabad in the National Capital Region stand at 87th and 237 respectively. The creation of associated physical infrastructure is higher in Noida and Greater Noida. Gurgaon and Faridabad are at the opposite spectrum. Most of the land in Noida is not very fertile and the agricultural output is low. It is in the flood plains of the Yamuna river on one side and the Hindon river on the other. Many villages are visible from the Noida Expressway, beginning from the Mahamaya flyover to Greater Noida on both sides. One end of Taj expressway terminates on Noida Expressway near Hindon river and other at Agra. Up until the 1980s these villages were flooded every 2–3 years, resulting in people temporarily moving to other places in Noida, and even as far as Mehrauli in Delhi.

Economy

Noida is a major hub for multinational firms outsourcing IT services e.g. Sapient, Qualtech Consultants, Headstrong, EXL Service, One97, MyKaarma, Abstract Consultancy, TSYS International, SDG Corporation, Dex Consulting, Search Value ITES Pvt Ltd, IBM, Miracle, AON Hewitt, Fujitsu, Ebix, CSC, Fiserv, TCS, WIPRO, HCL,360logica software testing services, Tribal Fusion,Tech Mahindra, Adobe Systems, Ericsson, DELL, Sparta Consulting, Patni Computers, Corbus, Accenture, Samsung, JKT, Metlife, Smartchip, Avis e-Solutions, Indus Valley Partners, The Smart Cube, hCentive, etc. Many large software and business process outsourcing companies have their offices in the city.

In the Special Economic Zone(SEZ) Sector 135 along the expressway TCS, Accenture, Genpect and Steria have started their offices.

Many other companies have their Indian branch offices in Noida, because of many factors, including its Special Economic Zone status, its suburban atmosphere and its proximity to Delhi. Noida also hosts the head office of the Software Technology Park, which was established by the Government of India to promote the software industry.

Noida is a major hub of industry. Noida has quickly emerged as a hub for automobile ancillary units, with companies like Escorts, Honda-SIEL, Moriroku Technology India Pvt Ltd and New Holland Tractors (JV of FIAT with Ford). A Daewoo plant was also located in the city, but has since closed. Various MNCs and major manufacturers like Alstom, ISGEC, LG, Samsung, Ericsson and music company T-Series also have their corporate offices in the city.

Film city, established by Sandeep Marwah, is a hub for major news channels and studios. News channels such as Zee News, NDTV, TV Today group, CNN-IBN, CNBC, NewsX, India TV are situated here. Noida's proximity to Delhi, which is the political hub of the country, makes it an attractive destination for news channels. Commercial activities have also risen in recent years, with a spate of new malls and multiplexes.

Development in industry, commerce and trade have led Noida to be a model city in UP. It is a major revenue earner for the government through taxes. The Noida model is now being replicated across various cities in UP, with a proactive development agency working to achieve high growth rates for business, industry and commercial ventures.